ProDesign Denmark Eyewear
FREE - Contact lens trial
Conditions apply - apply in store for more details.
ProDesign Denmark Eyewear: Expert Design
ProDesign Denmark Eyewear: Danish Design Since 1973
At ProDesign, their passion lies in creating eyewear that goes beyond just a functional accessory. They strive to capture the essence of self-expression through our carefully crafted designs. With a rich history dating back to 1973, our mission has always been to revolutionise the eyewear industry by seamlessly fusing expert optics with the captivating allure of Danish design.
By constantly pushing boundaries and refusing to settle for mediocrity, we have successfully curated iconic collections that deeply resonate with individuals who seek more than just a practical solution.

ProDesign embarked on a transformative quest, driven by the conviction that eyewear should surpass mere functionality. Each frame they craft embodies this principle, painstakingly shaped and honed to embody sheer perfection.
Seamlessly blending artistry and innovation, ProDesign Denmark empowers individuals to authentically express their distinctiveness by simply selecting their eyewear.

Essential Collection: Where Diversity Meets Quality
The Essential Collection lies at the core of our unwavering dedication to inclusivity. The firm belief is that top-notch eyewear should be accessible to all individuals. This remarkable collection showcases a myriad of frames, encompassing a vast spectrum of shapes, hues, and dimensions.
Each frame is a true work of art, meticulously designed to prioritise both supreme comfort and unparalleled longevity, all while maintaining an impeccable aesthetic appeal.
Vibrant, social, and playful designs
The Essential Collection is designed specifically for individuals who live life with an exuberant and outgoing attitude. Regardless of whether you gravitate towards lively and daring designs or lean towards more refined and timeless styles, our frames are crafted to complement your unique sense of fashion. ProDesign recognise that eyewear goes beyond being a mere accessory; it is a means of self-expression. That is why at ProDesign Denmark, they take pride in transforming each frame into a blank canvas that enables you to genuinely showcase your personality and your true self.

TOPO
Introducing TOPO, a revolutionary Prodesign concept that draws inspiration from the intricate layers found in topography. This cutting-edge frame seamlessly incorporates layered acetate, skilfully combining complementary colours in a sophisticated manner. Delicate milling techniques reveal the hidden hues beneath the surface, creating a mesmerising visual effect that is also mirrored on the temples. TOPO boasts a diverse collection, offering two distinct models for both men and women and featuring an array of captivating colour tones. Prepare to be captivated by the unprecedented beauty and innovation of TOPO.
FORCE
The FORCE collection by Prodesign truly exemplifies the remarkable craftsmanship of their Essential line. Crafted with precision from titanium, every frame in this collection exudes a distinct presence, boasting a moulded front and elegantly sculpted curvature. The exquisite attention to detail is evident in the debossed accents at the end piece, offering a touch of colour that perfectly complements the temples. With an extensive array of shades to choose from, ranging from vibrant red and blue to more subtle tones of blue and black, there is a colour option to suit every individual’s unique style and preference.


STEP
Introducing the latest addition to our innovative Prodesign collection: STEP. This revolutionary concept seamlessly merges the timeless strength of stainless steel with a contemporary design aesthetic. Comprised of sturdy steel fronts and meticulously crafted acetate temples, adorned with intricately sculpted and textured slanted lines, STEP embodies a truly dynamic and invigorating appearance. Immerse yourself in a world of endless possibilities with an array of colour options, ranging from refined classics to bold and daring combinations.
LINED
Introducing our latest innovation: LINED. This revolutionary eyewear collection celebrates the grace and intricate craftsmanship found in feminine designs. With its name derived from the delicate engraved colour line that gracefully sweeps from the temple to embrace the eyes, LINED is a true embodiment of elegance. Offering two distinct shapes and an impressive range of six captivating colour variants, each pair boasts a contrasting end tip that beautifully complements the engraved line, elevating the overall sophistication to a whole new level.


DIVIDE
Experience the sophisticated transformation of DIVIDE, our highly acclaimed collection that seamlessly combines ProDesign’s timeless heritage with contemporary sophistication. ProDesign are thrilled to unveil three exquisite new colour options across DIVIDE 2, 3, and 4, enriching the range with unparalleled versatility. In addition, they introduce a new smaller male size of 52, ensuring a perfect fit for all discerning gentlemen. Prepare to indulge in the captivating allure of our two-toned titanium frames and impeccably lightweight construction, redefining elegance in an entirely novel manner.
TRIPLE
The Triple collection offers a captivating and vibrant fusion of style. True to its name, this collection showcases three distinctive layers: a dual-layered acetate rim, creatively separated by a robust steel frame serving as the third layer. This innovative design allows for an array of captivating tricolour combinations, ranging from timeless and sophisticated to whimsical and energetic. Moreover, Triple offers a diverse selection of shapes to suit individual preferences. For women seeking a refined and elegant look, the rectangular size 51 is the perfect choice. Those with a penchant for contemporary and sporty aesthetics will find solace in the modern rectangular size 53. Furthermore, individuals desiring a larger frame can opt for the rectangular size 57, exuding an air of boldness and confidence. Unveiling a fresh perspective on eyewear, the TRIPLE collection is a testament to the harmonious coexistence of creativity and functionality.

Why ProDesign?
ProDesign stands out in the eyewear industry for several reasons. First and foremost, our Danish heritage sets us apart. Inspired by Danish design principles, our eyewear embodies timeless elegance and functional aesthetics. We believe that eyewear should not only look good but also provide exceptional visual clarity, which is why we have deep expertise in optics. Furthermore, we are committed to uncompromising quality. Each frame is meticulously crafted to ensure longevity and enduring style. With ProDesign, you have the freedom to express yourself and embrace your unique style. Join us in celebrating Danish design since 1973 and experience eyewear that goes beyond the ordinary.

Why should you choose Bill Opticians as your local optician and glasses provider?
At Bill Opticians, we understand the importance of eyewear as a way to showcase your unique personality and embrace your personal style. This is why we take great pride in featuring the stunning ProDesign frames, renowned for their exquisite elegance.
Our carefully curated collection of frames is designed to cater to individuals seeking both timeless classics and cutting-edge styles. Our team of experts is always on hand to assist you in selecting eyewear that not only improves your vision but also reflects your distinct fashion sensibilities. With a diverse range of frame options, including butterfly, cat-eye, irregular, oval, pilot, rectangle, round, and square designs, ProDesign offers an unparalleled selection to choose from.
At Bill Opticians, we are dedicated to helping you find the perfect frames that truly enhance your style and personality. For over four decades, Bill Opticians has been a trusted name in the field of optometry, proudly serving the Devon community.
With six conveniently located branches, our commitment to delivering professional and precise services sets us apart. Since our modest beginnings in May 1972, we have consistently invested in state-of-the-art equipment and examination techniques to ensure that our customers receive the highest quality eye care available.